Conservative composition and sending ensures your messages are read. No one reads long emails completely and people who send too many emails get ignored. If your email is not read it is low quality no matter how well you wrote it.
Whether it's a big ticket item or small one, the money you save gives you greater spending power because you can buy additional items. Therefore, be liberal in email you receive by signing up for newsletters, mailing lists, and getting status updates from friends because it can help you make better decisions in your life. Be Conservative in email you send to protect your online image.
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